LBC Newstalk crept into existence in the Spring of 1990. LBC Crown FM clearly did not work and there was no money left for big launches, so the name was quietly changed and many of the idiosyncrasies of the old station (like the news writing rules) disappeared.

In order to stem the losses there were massive redundancies among the staff coupled with the employment of two high profile presenters, Angela Rippon and Michael Parkinson, to present at breakfast and mid-morning respectively. Andrew Neil joined for Sunday morning and Mike Carlton at drivetime after a while.

The 1993 weekday programme schedule

0600 - 0900 Mike Carlton's Morning Report

0900 - 1200 Richard Littlejohn

1200 - 1300 The Midday News with Martin Young

1300 - 1600 Frank Bough 1600 - 1900 Angela Rippon's Drivetime 1900 -2100 Richard Dallyn with First Edition 2100 - 0100 Robbie Vincent's Nightline

The 1993 weekend schedule Saturday & Sunday 0700 - 1000 Steve Jones Saturday 1300 - 1800 Saturday Sport Sunday 1000 - 1200 Andrew Neil